What would you do if you knew you couldn’t fail?
“Philanthropy follows leadership, not the other way around.”
Peter M. Kellogg
Chairman & CEO
The Kellogg Organization, Inc.
Major capital and endowment campaigns are generally divided into three stages. Stage III, the Campaign itself, is completely dependent on the thoroughness of Stages I and II since the comprehensive research, identification of the right volunteer leadership, the acquisition of major leadership gifts, and the development of a compelling marketing case for support are the cornerstones to a successful campaign.
Stage I – Research
Normally accomplished through one-on-one, confidential, interviews with 35-75 individual, corporate, foundation, and public sector leaders, Stage I confirms the proposed campaign’s goal, donor potential, and volunteer leadership.
Stage I Attributes
• Development Analysis
• CORNERSTONES Campaign Philanthropic Marketing/Feasibility Study
Stage II – Organization
Developed and expanded from the observations and recommendations of the Philanthropic Marketing/Feasibility Study, the Campaign Master Plan provides the long-range plan of work for the entire campaign and the specific week-to-week tasks that must be carried out to the campaign’s conclusion.
Stage II Attributes
• Campaign Master Plan
• Campaign Cabinet/
• Lead Gift Cultivation,
Stage III – The Campaign
The campaign itself is conducted based on
the research and recommendations from
the Philanthropic Marketing/Feasibility Study and uses the steps and timetable detailed in the Campaign Master Plan.
National and International Full-Service Fundraising Counsel—Specialists in Transformational Philanthropy